Plan
Delve deeper into the mechanics of starting a new business venture, and elevate your soft skills, before bringing it all together to present a business plan.
Courses in this module
Core Course
Communicating with Impact
Effective communication enables leaders to grow their impact in the world as part of a global community. In Communicating with Impact, you will learn to use storytelling as a powerful communication tool to inform, engage, motivate and inspire others. You will also develop presentation skills for success in business environments by learning how to create and deliver a clear, concise, and compelling pitch.
Key topics & skills
Communicating with Individuals & Groups
Presentation Skills: Storytelling
Presentation Skills: Pitching
Core Course
Business Insights Through Data
Successful businesses compare past business performance with newly acquired information to visualize industry trends and make decisions. Using data analysis helps companies predict industry and market trends and adapt accordingly. This course will help students understand and apply different business metrics and use quantitative and qualitative analyses to provide specific recommendations to their businesses and clients.
Key topics & skills
Using Descriptive Statistics Across Business Functions
Thinking Like an Analyst: Using Data to Understand Industry & Competitive Landscape
Regression: Uses & Implications in Business
Hypothesis Testing & Tiers of Non-Customers
Connecting the Dots: From Data to Decisions
Core Course
Business Model Strategy
This course focuses on various dimensions of innovative business model design and related business process design. It prepares you to manage creativity effectively when generating high potential ideas and converting them into disruptive new business models. The emphasis is on using concepts, practices, and techniques from across functions and implementing them in teams.
Key topics & skills
Disruptive Innovation Playbook: Best Practices
Identifying and Mapping Human Centric Challenges
Deep Dive: Value Proposition Desig & Business Model Design
Applying Business Model Design to Portfolio Strategy and the Multiple Horizons of Renewal & Growth
The Innovators Dilemma-Defending Against Disruption, 4IR and the Accelerated Era of Disruption
Core Course
Digital Marketing Strategy & Execution
Explore the full range of digital marketing platforms and activities, with best practice and innovation opportunities in mind. Consider the digital customer journey, online marketing, SEO, and linkages between online and offline marketing channels as well as how the growth of technology will lead to new opportunities and challenges.
Key Topics & Skills
Marketing Strategy for the Post-Digital Consumer
User-Generated Content & Co-Creation
New Media Channels & Audiences
Transmedia storytelling
Execution, Implementation & Measurement of the Digital Marketing Strategy
Courses and challenges subject to change
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Download a brochure for an in-depth look at Hult’s master’s programs.
